By Alicia Mayer A couple of months ago I had a client who emailed me a logo that looked eerily, dangerously liked theirs. My heart stopped for a second. I asked if they knew anything about the other company and it turned out it’s a foreign multinational in an entirely different industry without Australian operations. … [Read more…]
KOMO® founder, Alicia Beverley, features on the Mojo Radio Show with renowned innovation specialist and speaker Gary Bertwistle and his c0-host Darren ‘Robbo’ Robertson. Here’s what we discuss on this week’s show: What is an Intellectual Property Strategist? Why is IP so important for us? What happens if we don’t protect ourselves against IP theft? First to use vs … [Read more…]
I get that start-ups are like the Evel Knievel of the business world, willing to take insane risks and put it all on the line for that shot at glory. And hey, we can thank those daredevils who made the gutsy leap from suburban garage to billion-dollar behemoth for some of the world’s biggest brands, … [Read more…]
In 1997, when I was given my first intellectual property speaking gig with The Executive Connection (TEC), the group’s chairman had to work the phones to get people to attend my session. Not a single person wanted to be there, but I didn’t take it personally – not because I have a rock solid ego but … [Read more…]
I have a soft spot for successful business people. They are usually extremely intelligent, and if they’ve been in business long enough and have a few war wounds, they can also be gently philosophical, yet still driven to get up each day and fight the good fight. Add a sense of humour to this mix … [Read more…]
A few years ago, I was having lunch with a friend of mine, a businesswoman with a fast-growing cosmetic brand that had been picked up by major department stores in record time and was creating a lot of buzz in the industry. It was clear she had created an upstart brand and it was just … [Read more…]