As 2017 comes to a close, it’s worthwhile considering what new intellectual property (IP) was created in your business. If you’re not sure how to find this hidden wealth, here’s a rough guide to aid in your search: TRADE MARKS: any new brands, new product and service names, new slogans, new business and company names, … [Read more…]
I am starting to see a concerning increase in accountancy practices filing trade mark applications on behalf of their clients. Of course, at first glance, you can see why this would appear to be the logical next step after registering business and/or company names. But it’s not, and for two reasons: timing and expertise. Timing … [Read more…]
KOMO® founder, Alicia Beverley, features on the Mojo Radio Show with renowned innovation specialist and speaker Gary Bertwistle and his c0-host Darren ‘Robbo’ Robertson. Here’s what we discuss on this week’s show: What is an Intellectual Property Strategist? Why is IP so important for us? What happens if we don’t protect ourselves against IP theft? First to use vs … [Read more…]