As 2017 comes to a close, it’s worthwhile considering what new intellectual property (IP) was created in your business. If you’re not sure how to find this hidden wealth, here’s a rough guide to aid in your search:
- TRADE MARKS: any new brands, new product and service names, new slogans, new business and company names, labeling and even potentially new product packaging, jingles, and much more…
- COPYRIGHT: new software/apps, new templates and forms, new videos, new manuals, books and other publications, new content (including web, brochures, case studies, etc) and much more…
- TRADE SECRETS/CONFIDENTIAL INFORMATION: new sensitive material (might also be copyright, trade marks, patentable, design material) for internal use only of any kind.
- PATENTABLE MATERIAL: new device, substance, method or process.
- DESIGN REGISTRABLE MATERIAL: new 2-D/3-D designs embodying shape and/or configuration and/or pattern and/or decoration.
The goal is to find all the new IP, make sure you legally own it, make sure it’s protected, appropriate warning notices are being used, and a management regime is in place, which can include asset registers, a monitoring program, and so on.
If you need assistance with this process, be in touch. The end result should be a leap in value, as well as timely discovery of risks that can impact on value and ownership.
Alicia Beverley is a registered trade marks attorney, IP educator and strategist. She writes extensively on intellectual property – to view more of her articles, click here. Her start-up KOMO® IP is the only Australian business developing online IP training programs. To see the current line up, click here. Several new titles are in development.