We file trade mark Applications

Surprisingly, 8/10 business owners do not know that business and company name registrations do not give you any rights over the name in the marketplace. Your business name only provides you with a right to trade, but NOT an automatic right to trade with the name.

This often comes as a huge shock but the fact is only trade marks can protect your chosen name in the marketplace. Registered trade marks provide the right to control your name and stop others from using it too.

So what do you need to ensure you're in the 2/10 business owners who do know that they need to secure trade mark registration to have true marketplace rights over their name?

Take these two steps:

FIRST: You need a professional trade mark search to ensure your name is legally available to you and not already owned by another individual or business.

Warning: If you proceed without a professional search, you could file an unprotectable trade mark, one that's already registered, or make one of the 5 common filing mistakes -- this would likely mean you would lose your filing fees and even put yourself at risk of legal action.

SECOND: If your search results give you the all clear, then you need a professional trade mark application to protect your name in the right goods and service classes (there are 45 classes). Because searches are that day's results, it's important to file asap.

Warning: If you self-file your own application you could make one the 5 common mistakes that ultimately mean you fail to secure trade mark registration, or you attain the wrong protection, or your application is held up for months until it finally lapses. When your trade mark application is not successful you lose the government fees you've paid.

KOMO® IP Attorneys are highly skilled in trade mark strategy and protection. Use the contact form and we will be in touch ASAP with a couple of questions to help us provide you with a quote.